Under 100 characters is generally a good length to shoot for. Keep your URLs on the short side if at all possible.Always incorporate appropriate target keywords into your URLs.Choose URLs that relate to the actual page content instead of random collections of letters, numbers, and other characters.URLs are a bit like signs in a grocery store, a mall, or a hospital that way – helpful resources to assist people in quickly locating what they’re looking for in a sea of possibilities. Think of your site’s URL structure as a directory that will help your visitors find their way around. They look at your URLs, as well, so it’s important to make sure they’re in line with current SEO standards. Search engines aren’t just looking at your on-page content when determining how to rank your site. They should, of course, be high-resolution enough to look good but not so high they slow your site down.
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